This databook is a detailed information resource covering all the key data points on Skincare in New Zealand. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.
Scope
Contains information on 6 categories: Facial care, Suncare, Body care, Hand care, Depilatories and Make-up remover
Provides market value, volume, expenditure and consumption data by market, category and segment
Includes company and brand share data by categories
Highlights
The market for Skincare in New Zealand decreased between 2002-2007,at an average annual rate of 2.9%.
The leading company in the market in 2007 was Unilever. The second-largest player was Procter & Gamble Company, The with Beiersdorf AG in third place.
Reasons to Purchase
Discover the major quantitative trends affecting the Skincare markets
Understand consumers' consumption and expenditure patterns
Understand the future direction of the market with reliable historical data and full five year forecasting
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