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Quorn case study: enhancing the meat alternatives market by capitalizing on the health trend

Datamonitor
March 18, 2009
136 Pages - Pub ID: DFMN2205336
 
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Introduction

This report on Quorn forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how this meat-substitute product has gained a solid ground amid the trend for healthy eating, and how the company could continue its success when facing challenges from competitors and the economic downturn.

Reasons to Purchase
  • Gain insight into the methods used by important industry players to give them a competitive edge
  • Identify specific areas for operational improvements
  • Capitalize on the knowledge of experienced companies when entering a new niche or market

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