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Marketing Health to Parents and Children - US

Mintel International Group Ltd.
March 1, 2009
- Pub ID: GN2200715
 
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Countries covered: United States

All in the family

In the digital age, with both parents and kids spending an ever-increasing amount of time in front of a screen, the importance of using these media as a marketing tool cannot be understated.

According to a recent study by comScore, Inc., the health information website category grew 21% during the past year, more than four times the growth rate of the total U.S. internet population.


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