The e-Commerce market is
enjoying double-digit
growth, sustained by the
ever-growing number of
Internet users, their
increased familiarity with
online shopping and by
attractive offers.
This report provides an
in-depth examination of
e-tailers’ business models,
of the challenges and
innovations in the
e-Commerce sector, along
with an analysis of
opportunities for operators.
Key questions
How are the leading e-commerce players positioned: pure
players, traditional retailers and mail order companies?
e-tailers: detailed cost structure. What are the expected
profitability levels for the different business models?
Online/offline: What differences in profit levels?
Is the e-commerce model scalable or more akin to classic retail?
What innovations to respond to new challenges: affiliation, rich
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