This is the ONLY in-depth business analysis that covers ALL segments of this industry, since the market has no trade association performing market research.
This newly updated 5th edition Marketdata study is a fascinating analysis of one of the oldest professions—matchmaking. The popularity of dating websites jumped since December and into the new year, actually helped by the recession.
This market is a now a $1.8 billion business in the U.S., with online dating services soaring in popularity since 2001 and representing 52% of the market’s value. The Web has revolutionized this business and has brought affordable and convenient matchmaking to the masses. But, dating website revenues are expected to grow only 3% this year as the U.S. market becomes saturated with 1,500+ sites and free dating sites and competition from popular social networking sites attracts cost-conscious singles. Europe is the next untapped market. Matchmakers are posting moderate growth, but off-line chains and radio datelines and print personals continue to slide. Speed dating continues to do well, along with certain niche markets.
The study examines: market size/forecasts and segments from 1994 to 2012 Forecast. Separate in-depth chapters cover: Dating Websites, Dating Service Chains with physical offices, Independent Matchmakers and Dating Coaches, Radio Datelines, Print Personals, Chat Lines, and Singles Publications. The study examines how dating services operate—typical revenues/fees/profits, negative image problems and sometimes unethical sales practices. Includes detailed profiles of the top matchmakers/dating coaches in the U.S., singles demographics, factors affecting demand, latest Census data/national & state operating ratios. Competitor profiles for: Together/The Right One, Great Expectations, Match.com, eHarmony, It’s Just Lunch, Yahoo Personals, Plenty of Fish, Singlesnet, PerfectMatch, True.com, Avalanche LLC, Teligence, Qwest Personals, Lavalife, Meetic, The Matchmaking Institute, Spark Networks and more.
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