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The U.S. Skincare Market

Packaged Facts
April 1, 2001
208 Pages - Pub ID: LA218439
 
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Countries covered: United States

The U.S. Skincare Market

 

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Baby boomers entering their fifties are making anti-aging products the core of the skincare market, pushing sales up to a record $4.4 billion in 2000. To woo a generation that loves nature but resorts to technology in a crisis, marketers combine botanical and engineered ingredients and present them in packaging that, increasingly, emphasizes a high-tech heritage. The skincare market is now the arena of a fierce battle between prestige and mass outlets, as drugstores hike prices to record levels and the pore strip phenomenon proves prestige no longer has a monopoly on innovation. This all-new Packaged Facts study dissects a complex and highly competitive market, uncovering sales and market share in the facial moisturizers, facial cleansers, and hand and body lotion categories, and exploring the competitive strategies of over 20 major players, including L'Oreal, Estee Lauder, Unilever, Kao (Andrew Jergens), Johnson & Johnson and Warner-Lambert. Ad spending and creative approaches, the competitive situation, distribution, and demographic trends receive their usual in-depth treatment.

Additional Information

Press Release

Demand for Sunscreen, Natural Ingredients, Cosmeceuticals Cause Suncare/Lipcare Sales To Rise; Combined Market Reaches $1.3 Million

New York, March 21/PRNewswire –- MarketResearch.com, the leading provider of global market intelligence products and services, announced the release of a new research study "The U.S. Market for Suncare and Lipcare Products" from Packaged Facts. According to this study, rising concerns about sun protection, support of natural ingredients and hopes for more youthful living through cosmeceuticals have renewed enthusiasm for suncare/lipcare products. The year 2000 saw 75 new suncare products and 215 new suncare SKUs introduced, as well as an overall increase in lipcare products made with sunscreen formulas. These formulas now routinely incorporate natural, cosmeceutical and nutraceutical ingredients along with state-of-the-art sun protection like avobenzone.

"Natural products are a supertrend that shows no signs of abating," said Richard Koulbanis, Sr. VP of Publishing at MarketResearch.com. "Consumers, perceiving natural ingredients to be "good" and "pure", are more willing to try out and pay premium prices for health and beauty care products with natural formulations and ingredients."

The baby boom generation, notoriously concerned with maintaining their youth and health, continue to dictate which products are successful in the U.S. – including higher priced specialty products that offer protection from sun damage. The inclusion of sunscreen ingredients in beauty products has effectively attracted a broad range of new consumers, including men, children and sports enthusiasts. Consumers are, in turn, increasing their use of these products to secure sun protection benefits.

Scope and Methodology

Products Covered

This Packaged Facts study focuses on the retail skincare market in the United States. It analyzes the market for commercially prepared skincare products sold to con-sumers through drugstores, mass merchandisers, supermarkets, specialty stores, salons, natural foods stores and doctor’s offices, as well as through direct marketing and the Internet. Items covered include preparations for moisturizing and cleansing the face, hands, and body, as well as products for combating the effects of aging on skin.

Packaged Facts classifies skincare products into three categories— hand and body moisturizers, facial moisturizers, and facial cleansers. Treated as segments within these broad categories are preparations designed to meet specific needs such as unclogging or tightening pores, combating the effects of aging, reducing the appearance of lines, lifting and firming skin, as well as products intended to appeal to particular demographic groups such as men or African Americans. Numerous delivery forms, including creams, lotions, gels, foams, scrubs, astringents, toners, patches, and masks are discussed in the report.

Report Methodology

The information contained in this report is based on primary and secondary re-search. Primary research included on-site examination of skincare products in retail stores, consultation with retailers and industry executives, and survey data directly pur-chased by Packaged Facts.

Secondary research involved canvassing information and articles appearing in fi-nancial, marketing, and trade publications; company literature, Web sites, annual reports, and 10-Ks; and independent financial reports.

Statistics on market revenues, revenue growth rates, marketer shares, and share by retail sector are based on a careful evaluation of all available information on market sales and trends. In particular, statistics on market size and share are based mainly on data supplied to Packaged Facts on an exclusive basis by Information Resources, Inc. These data have been confirmed and supplemented with estimates and extrapolations from pub-lished trade reports.

Figures provided on national consumer advertising expenditures by individual marketers are based on Competitive Media Reporting (CMR) data, as reported in the trade press. The analysis of consumer demographics and product usage is based on Sim-mons Market Research Bureau’s Spring 2000 Study of Media and Markets.

In the world of beauty, competition can get ugly.

Innovation is the heart of the skincare market. You need to know the hottest trends, coolest products and latest research before your competitors do.

The U.S. Skincare Market, Packaged Facts’ latest personal care research study, provides exactly what you need to know in these major areas:

  • Facial Moisturizers
  • Facial Cleansers
  • Hand & Body Moisturizers
  • Anti-Aging, Ethnic, Therapeutic, and Natural Products

The U.S. Skincare Market gives you specifics on product development, consumer demand, marketing strategies and much more. With this in-depth report, you will be better equipped to identify strategic opportunities for your company, formulate on-target business plans and budget resources properly.

For example, read how:

  • Mass-market products are becoming more adept at emulating prestige items and, consequently, are increasing price points to competitive levels.
  • High-tech ingredients that once boosted sales for facial moisturizers are now causing a market share increase for the hand and body lotion category.
  • The aging population is encouraging growth in certain segments, directing research and product development, but new markets are successfully targeting younger consumers.
  • The leading marketers are capitalizing on new product trends, changing the overall positioning of skincare products and what the future holds for their competitive strategies.

Representing over 700 hours of research, analysis and execution, The U.S. Skincare Market is compiled from both primary and secondary data, including:

  • Industry trades
  • Company, government and industry research
  • Consultations with industry experts

Our expert analysts have reviewed and interpreted all of this data for you. Now you can spend your time strategizing and executing, rather than researching.

Issues Addressed:

  • Current and Projected Market Growth
  • Factors Affecting Market Growth
  • New Product Development
  • Mergers & Acquisitions
  • New Regulations
  • Consumer Profiles
  • Marketing/Advertising Trends
  • Anti-Aging Products
  • Therapeutic Products
  • Natural Products
  • Ethnic Products
  • Common Skin Disorders

Companies/Sites Discussed:

  • Albert-Culver
  • Avon
  • Beiersdorf
  • BioCosmetics Research Labs
  • The Body Shop
  • Bristol-Myers Squibb
  • Christian Dior
  • Clarins Group
  • Estee Lauder
  • Jane Cosmetics
  • Johnson & Johnson
  • Kao Corporation/Jergens
  • L’Oreal
  • Nestle
  • Proctor & Gamble
  • Revlon
  • Shiseido
  • Unilever
  • Warner-Lambert

Categories Covered:

  • Facial Moisturizers
  • Facial Cleansers
  • Hand & Body Moisturizers

Tables and Graphs:

  • Mass-Market vs. Prestige Sales
  • Share of Market by Product Category
  • Annual New Product Introductions
  • U.S. Consumer Use by Product Form
  • Demographic Features Favoring Product Use

Hours of Research: 700

Related Reports:
Snapshots Australia Body Care 2009
Snapshots Japan Facial Care 2009
Snapshots Russia Facial Care 2009
Snapshots Russia Skin Care 2009
Snapshots US Skin Care 2009
Suncare in Hong Kong
Personal Hygiene in Hong Kong
Suncare in New Zealand
Personal Hygiene in New Zealand
Cowshed Case Study: maintaining a professional and natural skincare brand

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