Countries covered: United States
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Compiled From: "Marketing to the Internet Generation"
Abstract from full report:
This completely new Packaged Facts report offers a comprehensive analysis of the demographic characteristics, purchasing power, and consumer behavior of the Internet Generation the 86 million Americans between the ages of 2 and 23 who have grown up with the Internet for all or a significant part of their lives. The report analyzes the distinctive characteristics of the Internet Generation, including their life experiences, values, consumer behavior and media usage. Factors affecting the growth of the market are assessed, and the size and growth of the online and offline market are estimated. The report provides overviews of marketing and promotional strategies targeting various segments of the Internet Generation, and includes a detailed evaluation of key demographic features of each segment.
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