Advancing beyond traditional demographics, this report uses the LifeCycle segmentation system developed by Ipsos-Insight to analyze sports participation in the continuum from affluent singles to seniors. Households are classified into various life stages using demographic criteria. Sports analyzed are those in “Series I.”
Households are classified into one of five mutually exclusive segments, with each segment divided into two or more subgroups. The 12 classifications are: Affluent Singles; Low/Middle Income Singles; Double Income/No Kids (DINKS); Working Parents; Single Parents; Affluent Traditional Families; Low/Middle Income Traditional Families; Affluent Empty Nesters;Low/Middle Income Empty Nesters; Single Active Seniors; Married Active Seniors; 75+ Seniors.
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