Busch Entertainment Corporation - Strategic Analysis Review
Summary
Busch Entertainment Corporation (BEC) is a wholly-owned subsidiary of Anheuser-Busch Companies, Inc. BEC operates the family entertainment segment of Anheuser-Busch. BEC trades under the name Sesame Place. The company is one of the largest theme park operators in the United States. BEC ranked second as the theme park operator in the United States. The company’s portfolio comprised of nine theme parks located throughout United States. Its theme parks are classified into the following categories: Garden Parks, SeaWorld Parks, Water Parks and Other Parks. In addition, a tenth theme park based in Orlando is expected to commence in March 2008.
Global Markets Direct, the leading business information provider, presents an in-depth strategic and operational analysis of Busch Entertainment Corporation. The report provides a comprehensive insight into the company, including business structure and operations, executive biographies and key competitors. The hallmark of the report is the detailed strategic analysis and Global Markets Direct’s views on the company.
Scope
The company’s strengths and weaknesses and areas of development or decline are analyzed. Strategic and operational factors are considered.
The opportunities open to the company are considered and its growth potential assessed. Competitive or technological threats are highlighted.
The report contains critical company information - business structure and operations, company history, major products and services, key competitors, key employees and executive biographies, different locations and important subsidiaries.
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