Columbia House Company - Strategic Analysis Review
Summary
Columbia House Company (Columbia), now a part of BMG Direct, the world's largest direct-to-customer distributor of music and movies in the United States and Canada. BMG Direct in itself is a unit of DirectGroup Bertelsmann. Initially it was a joint venture company of entertainment giants Sony and Time Warner. The company has several brands associated with it like BMG Music Service, Columbia House and cdnow.com. The company is also specialist in mail-order of DVD movies in the US. The company has recorded approximately eight million offline and online club members in the U.S and Canada.
Global Markets Direct, the leading business information provider, presents an in-depth strategic and operational analysis of Columbia House Company. The report provides a comprehensive insight into the company, including business structure and operations, executive biographies and key competitors. The hallmark of the report is the detailed strategic analysis and Global Markets Direct’s views on the company.
Scope
The company’s strengths and weaknesses and areas of development or decline are analyzed. Strategic and operational factors are considered.
The opportunities open to the company are considered and its growth potential assessed. Competitive or technological threats are highlighted.
The report contains critical company information - business structure and operations, company history, major products and services, key competitors, key employees and executive biographies, different locations and important subsidiaries.
Reasons to buy
A quick “one-stop-shop” to understand the company.
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