Royal Canin SA (Royal Canin) is engaged in the production, marketing and sale of nutrition dry pet food for cats and dogs. It distributes its products through prescribes (breeders and veterinarians) and specialized distribution channels, which includes garden centers, pet shops and farm cooperatives. The company markets its main product line, dry dog and cat food, principally under the ROYAL CANIN brand in France and the rest of Europe. It provides customized nutrition programs based on size, weight, age, activity, as well as illness prevention and treatment for certain conditions, such as obesity, digestive sensitivity, restricted movement, and kidney ailments.
Global Markets Direct, the leading business information provider, presents an in-depth strategic and operational analysis of Royal Canin SA. The report provides a comprehensive insight into the company, including business structure and operations, executive biographies and key competitors. The hallmark of the report is the detailed strategic analysis and Global Markets Direct’s views on the company.
Scope
The company’s strengths and weaknesses and areas of development or decline are analyzed. Strategic and operational factors are considered.
The opportunities open to the company are considered and its growth potential assessed. Competitive or technological threats are highlighted.
The report contains critical company information - business structure and operations, company history, major products and services, key competitors, key employees and executive biographies, different locations and important subsidiaries.
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