From Fairtrade to supporting Local Industry - have we come full circle?
Almost a fifth of Irish shoppers stated that having a good selection of own-label products in retail outlets was an important factor when grocery shopping. 2009 is set to be a challenging time for branded manufacturers competing against retailers' private label options.
Some food categories may become more vulnerable than others, especially those which lack an emotional appeal, such as milk, bread etc. Therefore it is paramount that ethical food and drink products strengthen their emotional ties with consumers.
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