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Retaining Cash-Strapped Cable Customers

Yankee Group
January 1, 2009
4 Pages - Pub ID: YANL2155918
 
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The economic downturn will cause consumers to re-evaluate their spending on cable services ranging from TV to high-speed Internet. Home broadband providers should develop “recession-buster” offers and make promotional prices permanent in competitive markets to keep as many subscribers as possible.

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