This IDC study presents a view of the overall urban Internet population in China in terms of demographic profile, Internet usage, and Internet tendencies. This study examines Internet user access, technology, bandwidth, devices and locations, online content, online search, online entertainment, online communications, online commerce, and online payment, among others.

"The Internet access market in China continues to grow rapidly. People now could get large amounts and various types of products and services through the Internet. However, anyone who wants to conduct Internet-related businesses, seek business opportunities from the Internet, or enlarge the existing businesses and beat others should have a full and deep insight into the Internet access market and Internet users in China", says Jacky Huang, senior analyst, Vertical Industry Research and Consulting, IDC China.

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