This IDC study shows the experiences of the mobile music market in this period of change, with mobile phone makers mounting aggressive efforts in both the device and service segments. The shipments of MP3-capable phones are expected to double over the next five years. At the same time, device makers including Nokia, Sony Ericsson, and Motorola move into music services.

"Apart from competition between device makers and operators, wider factors including piracy and the current economic slump mean that the digital music pie may not grow fast enough to fully sustain this interest. Ultimately, a Darwinism process will take place as some business models adapt to survive, while others inevitably fail," says Aloysius Choong, research manager, Personal Systems, IDC Asia/Pacific.

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