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POM Wonderful case study: creating sustainable growth in the superfruits market

Datamonitor
February 27, 2009
129 Pages - Pub ID: DFMN2150905
 
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Introduction

This report on POM Wonderful forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how the brand has succeeded in the market and how this premium juice could maintain its competitive edge amid the economic downturn.

Reasons to Purchase
  • Gain insight into the methods used by important industry players to give them a competitive edge
  • Identify specific areas for operational improvements
  • Capitalize on the knowledge of experienced companies when entering a new niche or market

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Snapshots Denmark Juice 2009
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Snapshots Turkey Juice 2009
Snapshots Finland Juice 2009
Snapshots Taiwan Juice 2009
2009 New Age Beverages in the U.S.
Company Financials: British American Tobacco plc

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