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Countries covered: United States
Bilingual Powerhouse
The internet is becoming a lot smarter and interesting. A smarter web because companies are beginning to understand how internet users consume online media, interact with content, and participate by publishing content that is relevant to different consumer groups. The internet is also much more interesting because we are beginning to see content strategies built around niche communities. Internet radio, web TV, online video and music, and text-based content strategies targeting particular groups within the online population, including different segments of the Hispanic population.
Media giants like univision.com and telemundo.com would benefit from developing new brands of online content strategies targeting a wider range of online Hispanic consumers. Telemundo.com has begun doing this by its recent introduction of “El Crossover,” targeting young bilingual Hispanics. As these types of portals continue to see more fierce competition by bilingual sites, they only stand to gain by offering more bilingual and bicultural content.
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