IDC forecasts the business analytics market in Western Europe with a CAGR from 2007 to 2012 of 7.0%. The fastest growing market segments are CRM analytics (9.3% CAGR) and advanced analytics (8.1% CAGR), while the slowest are datawarehouse generation (5.0% CAGR) and supply chain and operations management analytics (5.1% CAGR).

"As organizations endeavor to gain control of their business-related data sources and leverage the value in the information contained in their systems, the challenges to do so continue to grow while the software available improves. In the current downturn, we expect that investments in these tools will continue. However, we expect that buyers will focus on cost control, risk mitigation, and efficiency-related objectives, rather than the growth-related activities that were previously the buying drivers, such as customer acquisition, profitability, and market expansion," said Alys Woodward, program manager for Business Analytics Markets and Strategies in Western Europe.

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