This IDC study of the adult American gamer is a result of primary research data collected from IDC's 2008 U.S. Gamer Survey.

"Our survey finds that the two out of three adult Americans who are gamers are social consumers looking for entertaining experiences to share with friends, family, and strangers across multiple platforms," says Billy Pidgeon, research manager of IDC's Consumer Markets: Gaming service. "The adult American gamer comprises a market that can no longer be segmented as hardcore and casual and is underserved in key sectors such as online PC and mobile phones."

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