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Allergies and Allergy Remedies - US

Mintel International Group Ltd.
February 1, 2009
- Pub ID: GN2122454
 
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Countries covered: United States

Still addressing side-effects

A number of OTC allergy remedy brands claim to alleviate multiple symptoms. Part of Claritin’s marketing campaign is, “Live Claritin Clear. Indoors and out.” Zyrtec is said to provide “relief from indoor and outdoor upper respiratory allergies.” Yet it’s possible that these types of remedies are too far-reaching for some sufferers, especially those who know exactly what they are allergic to and want a remedy that treats only that allergy as opposed to a blanket medicine that does more than patients want.

Enter the allergy-specific remedy, for sufferers seeking a precise treatment that minimizes their medicine intake and focuses only on the allergy at hand.


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