Some cosmetics companies have made a point of being “green” since their inception. Aveda, for example, was founded in 1978 and is the first beauty company to manufacture with 100% certified wind power. Its products are packaged in recyclable materials and printed with soy ink. In addition, it sources its flower and plant based ingredients from traditional communities (i.e. communities around the world that are highly reliant on tradition and local customs rather than those that depend on cutting-edge technology). Aveda is not the only eco-friendly company, but one of a few with the most longevity in this arena.
Origins products, for example, are manufactured using renewable energy resources and green energy. These considerations are not prominent among today’s youth as they look for cosmetics and other beauty products, at least not in any wholesale fashion. However, given that the green movement is rapidly gaining acceptance it is likely that even the younger set will eventually gravitate towards eco-friendly products.
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