The confusion among consumers created through conflicting research on the safety of products containing bisphenol A (BPA), melamine, and phthalates offers manufacturers an opportunity to connect with concerned consumers through marketing of products free from such chemicals. Product scares and recalls including toys from China, formula with melamine, and even baby sunglasses with lead paint is likely to have left many parents concerned about product safety. The FDA has done little to allay fears as statements from the agency often cite “acceptable” levels of chemicals or suggest that there is not enough credible research to withdraw products.
Products that are phthalate-free have a chance to stand out on crowded baby product shelves by offering peace of mind to concerned consumers. The following products demonstrate the “free of” strategy manufacturers are using.
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