Fit or fat - Do intentions translate into actions when it comes to Taking Care of Yourself? (Winter edition)
When it comes to making New Year’s resolutions - particularly those related to health and diet - consumers rarely put their money where their mouth is. Mintel’s first tracking study will follow consumers over a 2-month period of time to see how their intentions translate into actions.
Why this report is a critical purchase:
Uncover key triggers to motivation when it comes to people’s health and fitness goals
Identify the driving force behind temptation - and learn how to help people avoid it
Develop strategies to help consumers feel better about not hitting their goals
When it comes to making New Year’s resolutions - particularly those related to health and diet - consumers rarely put their money where their mouth is. Mintel’s first tracking study will follow consumers over a 2-month period of time to see how their intentions translate into actions.
Why this report is a critical purchase:
Uncover key triggers to motivation when it comes to people’s health and fitness goals
Identify the driving force behind temptation - and learn how to help people avoid it
Develop strategies to help consumers feel better about not hitting their goals
We need to state at the outset that this document is a preliminary report only, providing a background and introduction to the full report, to be published in Spring 2009.
Methodology
This is the first time that Mintel has ever commissioned a tracking study. Further, this is the first Mintel report to use three separate methodologies for primary research:
an online quantitative survey
a live, consumer-led mobile phone quantitative survey
(0 items)
