Datamonitor's Media - Global Group of Eight (G8) Industry Guide is an essential resource for top-level data and analysis covering the Media industry in each of the G8 (United States, Canada, Germany, France, United Kingdom, Italy, Russia and Japan) countries. The report includes easily comparable data on market value, volume, segmentation and market share, plus full five year market forecasts. It examines future problems, innovations and potential growth areas within the market.
Scope of the Report
Contains an executive summary and data on value, volume and segmentation
Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies
Incorporates in-depth five forces competitive environment analysis and scorecards
Compares data from the US, Canada, Germany, France, UK, Italy, Russia and Japan, alongside individual chapters on each country. .
Includes a five-year forecast of the industry
Highlights
The G8 Media market grew by 2.1% between 2004 and 2007 to reach a value of 686.9 billion
In 2013, the market is forecast to have a value of $780.3 billion, an increase of 2.1% from 2008.
The US is the world’s largest market and generates 53% of global revenues.
Why you should buy this report
Spot future trends and developments
Inform your business decisions
Add weight to presentations and marketing materials
Save time carrying out entry-level research
Market Definition
The media industry consists of the advertising, broadcasting & cable TV, publishing and movies & entertainment markets.
The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services.
The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, licensing (or public donations) and subscriptions.
The publishing market consists of books, newspaper and magazines, and advertising revenues generated in these segments.
The movies & entertainment market includes both producers and distributors of public entertainment formats, such as movies, music and sports. The sports and movie box office sectors have been valued as the revenues received by box offices from total annual admissions. The music and video sectors have been valued using the retail selling price (RSP) of items, such as DVD, VHS and CD.
Any currency conversions used in the creation of this report have been calculated using constant 2008 annual average exchange rates. For the purposes of this report the Americas comprises Brazil, Canada, Mexico, and the US.
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