This new Marketdata study examines the $1 billion diet food home delivery or “home meal replacement” market in the U.S. This is a niche segment of the overall weight loss market appealing to the most affluent dieters, that has grown rapidly and attracted new competitors. Research for this study was based on primary research involving custom Marketdata telephone surveys of company management.
Roughly 30 companies compete, and the number is growing. Some ship food nationwide while others provide fresh daily delivery to local markets such as New York City and Los Angeles.
The study covers: nature/structure of the market, key demand factors, pricing, distribution & franchising, how companies are formed and operate, profitability/expense ratios, customer demographics, market size (2005-2008, 2009 & 2012 forecasts, management outlooks and opinions of market growth and the competition.
Also Included: Complete Status Report of the Total Weight Loss Market, with outlooks for commercial, medical and retail programs, 2009 & 2012 forecasts, latest dieter trends, major market developments of 2008, 2008 financials for the public diet companies, effects of the recession, ranking of top weight loss companies, 1989-2012 market size/growth history.
29 Competitor Profiles for: NutriSystem, Jenny Direct, Medifast, Diet To Go, 5 Squares, BistroMD, Atkins At Home, eDiets Meal Delivery, Chefs Diet, Freshology, Sunfare, Seattle Sutton’s Healthy Eating, HMR At Home, In The Zone, Personal Chef To Go, and more (address, program descriptions, prices, market outlooks, financials when available).
Some Findings…
The average monthly cost of a diet/healthy food home delivery plan is $726.
We expect the market value to grow 3.7% in 2009 and 12-13% to 2012
Most local daily fresh food services serve the LA and NYC markets and don’t generate sales higher than $1-5 million.
Some services have been around 20+ years but the market took off in 2002-2003.
60-70% of customers are female, and clients usually stay on plan 8-12 weeks.
Other than NutriSystem, most services don’t advertise other than word-of-mouth.
Potential clients range from the elderly to college students, working Moms, time-pressed executives, celebrities, and yuppies looking for convenience.
(0 items)
