The ChildWise Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its fifteenth year. This year, almost 1800 children aged 5-16 across Great Britain were interviewed in depth on a range of topics.
The 2008/2009 Monitor Survey covers:
Internet: access and usage, websites, time spent on-line, social networking, downloading, blogging
Computers: PCs at home, own PC
Games consoles: ownership and usage, favourite games
TV: channels watched, ownership of TV, DVD, ways of watching TV, favourite programmes
Music and Radio: downloading music, music self purchase, own MP3, radio stations, favourite groups and singers
Mobile phones: ownership and usage, payment methods
Magazines/reading: favourites, self-purchase, reading for pleasure
Money: how is it earned, weekly income, handouts, attitudes to money
Self purchase: of selected product fields
Sports and activities: sports and other out of school activities, time spent playing, parental involvement, impact of the Olympics
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