This research service analyzes the U.S. functional beverages market for the period 2005 to 2015. It identifies and describes key market challenges, drivers and restraints facing this young market. It also includes in-depth market analysis, competitive analysis, and strategic recommendations for proactive and effective growth. In addition, it offers the percent of revenue share garnered by the various segments that are covered in this research service, according to product functionality: sports drinks and enhanced water market, energy drinks market and nutraceutical beverages market. For the purpose of the research service, the forecast period is 2009 to 2015 with 2008 being the base year.

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