Adoption Drivers and Inhibitors, and the Effects of the Recession, on Hosted Customer Relationship Management Applications
Third-party hosted business applications are creating a lot of hype in the market. This PowerPoint deck highlights survey data from In-Stat's March 2008 SaaS survey, examining the adoption drivers and inhibitors for hosted customer relationship management (CRM) applications among US business decision-makers.
This report looks at three categories of survey respondents:
1. 163 respondents who have implemented, or plan to implement, a hosted CRM solution. What are the most important benefits of hosted CRM? Who are/will be their hosted CRM providers? What value-added services do they/would they pay for?
2. 52 respondents who have not implemented a hosted CRM solution but indicated that they are interested in doing so. What type of provider would they turn to for more information? What are the most important benefits of hosted CRM? What effect will the recession have on employing a hosted CRM model?
3. 55 respondents who have no interest in hosted CRM. What is the respondent’s main reason for disinterest in hosted CRM? Will the recession have any effect on employing a hosted CRM model?
This PowerPoint deck will be helpful for business application providers who currently, or plan to offer a hosted CRM solution.
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