Due to demand from enterprises looking to invest in on-demand CRM solutions, Datamonitor has developed the on-demand CRM Decision Matrix. The Decision Matrix provides a comprehensive and transparent view of vendor capabilities in the on-demand CRM market and presents advice on which vendors should be explored, considered and shortlisted.
Scope
Provides an overview of the most important trends driving the competitive dynamics in the on-demand CRM market.
Benchmarks on-demand CRM vendors in terms of their technology, user sentiment and market impact.
Presents a detailed view of each vendor's on-demand CRM offering and capabilities, as well as providing advice on the suitability of these offerings.
Datamonitor identifies Customer Relationship Management (CRM) as a business methodology focusing on the interactions between a customer and an enterprise. On-demand CRM is defined as a web-based delivery model for CRM applications that allows multiple end-users to access the same instance of the application.
Competition is intensifying in on-demand CRM market. Relying on the traditional strengths of on-premise solutions is no longer a recipe for success. Market leaders will likely face greater competition across CRM functions in the future and would have to possess a wide portfolio that provides competitive features in a majority of the modules.
To succeed, on-demand CRM vendors will need to get further entrenched in the enterprise. Integration with other business applications will increasingly become a key priority. Social computing and collaborative user environments will soon become the norm, given the way vendors are incorporating collaborative elements in on-demand CRM.Reasons to Purchase
Gain detailed knowledge of on-demand CRM vendors' strengths with regards to technology, user sentiment and market impact.
On-demand CRM vendors can benchmark their own performance in various key criteria against their competitors.
IT managers will gain valuable insight to improve their purchasing decisions.
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