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Firefly case study: creating an ethical functional drink brand

Datamonitor
January 29, 2009
7 Pages - Pub ID: DFMN2104430
 
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Introduction

This report on Firefly forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on how Firefly has successfully created an ethical brand in the energy drinks sector.Reasons to Purchase
  • Gain insight into the methods used by important industry players to give them a competitive edge
  • Identify specific areas for operational improvements
  • Capitalize on the knowledge of experienced companies when entering a new niche or market

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