This presentation explores the growing interest in so-called 'superfruits' and consumers' interest in nutrient rich food and beverages. It also highlights innovation trends in superfruit based NPD
Scope
A conference presentation given by Datamonitor's New Consumer Insight (NCI) team in January 2009
This presentation combines consumer trend analysis with market observations
Highlights
Products that have gained the "super" prefix tend to be those rich in specific nutrients and phyto-chemicals, either due to added ingredients or inherent natural properties. Most contain an incredibly high concentration of antioxidants in particular
Consumers want to derive the maximum nutritional value from the food and drinks they already enjoy. This is why sales of products with a "healthy halo" such as superfood ingredients have boomed
Reasons to Purchase
Understand how consumer attitudes are likely to affect future purchase decisions.
Access unique survey insight to understand why, and to what extent, consumers across 15 countries are drawn to antioxidant rich food and beverages
Please Note: This product is delivered as a zip file
(0 items)
