Customized health - designing healthcare services based on the unique needs of consumers - is one of the most important trends in the healthcare category, and holds significant opportunities for companies that offer the right products and services.

Topics covered in this report include:

• Which demographics are most likely to be interested in customized health
• How and where respondents seek health information, what they think of its quality, and how this has changed the healthcare landscape
• Specific insights and opportunities for creating customized health products and services
• Market forces and other drivers responsible for the growing interest in these offerings
• Respondents' attitudes towards health, wellness, pharmaceuticals, and complementary and alternative medicines, as well as other related products and services

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