The U.S. home shopping market is marked by a range of dynamic segments. Although the influence of the internet has caused a shift in the industry, in that successful retailers must seamlessly integrate their various channels-catalogs, mail and phone orders, websites, and even brick-and-mortar stores-to compete in a market that is evermore dependent on giving consumers a number of shopping options, because modern shoppers increasingly demand that commerce occur in their own terms.

While the report analyzes the role of market integration, it also offers specific insight into the following:

• The competitive context of the market including: the current economic recession, the contentious issue of shipping, gas prices, and the rising cost of paper and its impact on catalog retailers
• The role of specific demographics in the market, particularly women, younger and middle-aged consumers, and Hispanics
• Brand qualities among leading companies that make the market a diverse industry serving a range of consumer needs
• Advertising and promotional activities that seek to increase the home shopping consumer base

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