When it comes to things online in the UK, men lead the way. In 2008, for example, UK males made up 51% of the online population. In fact, in almost all age groups, men accessed the Web more frequently and matched or surpassed women in time spent online.
The UK Men Online report analyzes the patterns of male behavior on the Internet and what those habits mean for marketers.
With the number of male Web users in the UK rising to 22 million in 2013, they will remain the online majority during the next five years. But barely, accounting for 50.5% of UK Internet users.
They will make up an important half, however.
Communications, entertainment and e-commerce are leading activities for UK men online, and in these areas their behavior differs from female Internet users.
Shopping online, for example, men gravitate toward specialty sites to begin their search for products and services, while women head to search engines. In addition, men are more engaged with the mobile Web than women.
Key questions the “UK Men Online” report answers:
How many men are online in the UK?
What will be the gender balance of the online population in the future?
What online activities and destinations are most popular with UK males?
Which age groups of male users offer specific potential for online marketers?
And many others…
eMarketer Reports—On Target and Up to Date
The UK Men Online report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, timely business decisions.
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