The failures of Lehman Brothers and other financial institutions have raised questions about the inviolability of money market funds and put many Europeans off investing in this defensive fund category. These concerns are unjustified; money market funds are a safe haven, and Datamonitor expects inflows into this category to increase markedly going forward.
Scope
Quantifies total funds and net inflows for money market funds in 12 major European countries from 2000 Q3 2008.
Assesses the factors behind the sharp drop in inflows into European money market funds, and analyzes their merits.
Discusses the increasingly defensive nature of European investors and Datamonitor's outlook for the markets.
Identifies the key messages which asset managers need to communicate to investors and how best to do this.
Highlights
The brief analyses the current performance of money market funds across Europe, and evaluates the concerns that investors have about this category. It considers relevant drivers and restraints, and predicts that net inflows are likely to pick up markedly going forward.
To encourage take-up of money market funds, asset managers need to engage in smart marketing, both at an individual and collective level. Datamonitor identifies what messages asset managers need to be communicating and provides examples of where this is being done effectively.
Reasons to Purchase
Gain insights into the challenges facing the money market funds industries across Europe.
Learn what key messages need to be communicated to investors, in order to encourage take-up of funds.
Discover how leading asset managers are successfully communicating these messages to investors.
(0 items)
