The digitization of China’s cable TV entered its fifth phase this year, and Whole System Shift is proceeding rapidly in all parts of the country. By the end of the first half of 2008, total subscribers numbered 37 million (25% more than the total number of cable subscribers nationwide) and more than 70 cities had completed digitization.
The digital cable STB industry also experienced phenomenal growth in 2008. Greatly encouraged by both the Beijing Olympics and by “Some policies regarding digital TV industry development” (also known as File #1), which was published by the General Office of the State Council of the People’s Republic of China in January 2008, total digital cable STB shipments reached 11 million in the first half of 2008, double the previous year’s figure.
Interactivity is the next crucial step for the industry. Two-way network reconstruction, which is needed to provide interactive services over cable, has been completed in more than 170 cities and now serves 10 million cable TV users. The result is an enormous potential market for digital cable set-top boxes (STBs). In the first half of 2008, more than two million advanced digital cable STBs were shipped.
This report outlines the current status of China's digital cable STB market, details the latest market trends, analyzes market drivers and barriers, and provides shipment and revenue forecasts for 2009-2013.
(0 items)
