Mobile phone-based Consumer Location-Based Services are poised for a period of impressive growth, as carriers are increasingly identifying opportunities to integrate location-aware capabilities into their existing and new mobile data applications. However, while LBS portfolios and adoption are expanding, industry stakeholders are still sorting out which applications have the potential to be immediate winners and which will take additional nurturing to establish a foothold. Add to this the dynamic conditions surrounding developments in infrastructure, gateways, middleware, and geospatial capabilities - and we have a fascinating stew of participants, technologies, and products to evaluate.
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