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This report presents the demographics of who buys for pets. Based on unpublished data collected by the Bureau of Labor Statistics’ Consumer Expenditure Survey, the report examines how much Americans spend on pets by the demographics that count—age, income, high-income households, household type, region of residence, race and Hispanic origin, and education. To round out the spending picture, it also presents “who-are-the-best-customers” analyses of the data, showing the demographics of spending at a glance. The categories examined in this report are pet food; pet purchase, supplies, medicine; pet services (e.g., grooming and dog walking); and veterinary services.
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