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This report presents the demographics of who buys food at grocery and convenience stores. Based on unpublished data collected by the Bureau of Labor Statistics’ Consumer Expenditure Survey, the report examines how much Americans spend on groceries by the demographics that count—age, income, high-income households, household type, region of residence, race and Hispanic origin, and education. To round out the spending picture, it also presents “who-are-the-best-customers” analyses of the data, showing the demographics of grocery shopping at a glance. The 80-plus food items examined in this report fall within the categories of cereals and bakery products; meats, poultry, fish, and eggs; dairy products; fruits and vegetables; sugar and other sweets; fats and oils; and a miscellaneous category that includes frozen prepared foods, canned and packaged soups, snacks, condiments and seasonings, and nonalcoholic beverages.
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