For anyone interested in spending by age-and age is probably the most important predictor of spending-Who's Buying by Age could be considered the new Bible of Spending.
Who's Buying by Age is your only published source for weekly and quarterly spending data. It gives you, along with its in-depth annual spending data, a full picture not only of what households buy and how much they spend, but how often they buy certain items. Best of all, you get 2000 to 2006 spending trend data by age.
Who's Buying by Age opens with an overview chapter that examines average spending in 2000 and 2006 for the seven age groups ranging from under age 25 to age 75 or older. Following this important chapter are 12 more chapters that focus on spending by product category-alcohol; apparel; entertainment; financial; gifts for nonhousehold members; groceries; health care; household operations; shelter and utilities; restaurants; personal care, reading, education, and tobacco; and a final chapter on transportation.
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