With 25m people and total telecom revenue of US$11.5bn, the Saudi telecom market is by far the largest telecom market in the Arab world. As competition in the sector heats up, both new and existing operators are looking into pay-TV as a way of differentiating themselves from their competitors and of increasing their total ARPS.
However, due to the vast amount of free-to-air (FTA) satellite TV available, we do not think that basic pay-TV services present an attractive opportunity in Saudi Arabia and expect that only operators with enough bandwidth to offer video on demand are likely to find the sector profitable.
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