Verdict Research: UK Remote Shopping 2009 is a new report providing in-depth analysis into the online, mail order and TV shopping market. With each channel analysed independently and retailer shares of both the total remote market and their respective channel, this report provides a complete understanding of this dynamic market, with key issues, retailer analysis and company comparisons.
Scope
UK remote shopping market size 1998-2008e, split by the three largest channels, online, mail order and TV shopping.
Mail order market is split by agency, direct and door-to-door. Online is divided into pureplays, store-based and mail order retailers' online sales.
14 profiles covering the top retailers in each channel with sales performance 2003-2008, key performance indicators and outlooks.
Key issues for the remote market, with strategic analysis for the three core channels.
Highlights
Remote shopping has grown nearly three fold in a decade from £9.7bn to £26.2bn. The remote shopping market comprises three main channels, online, mail order and TV shopping, but the influence of the Internet has driven particularly strong growth in the latter part of the decade we forecast growth of 18.6% in 2008.
Mail order specialists' share of remote shopping has fallen from 95.5% to 36.7% since 1998. Despite shifting their business models to harness online growth, mail order specialists are facing stronger competition as an increasing proportion of their customer base has access to the growing array of Internet retailers and TV shopping channels.
Physical retailers are emerging as the powerhouse of remote shopping through their new dominance of online retail. Their multi-channel offers provide flexibility for consumers while high brand awareness encourages visits and promotes trust. Furthermore, the size of some of these players means a significant cost advantage over most pureplays.
Reasons to Purchase
Use the analysis in this report to understand the changing dynamics in the remote shopping market.
Understand the threats and opportunities facing retailers in the remote shopping market and the strategies needed to improve performance.
Benchmark performance against market growth and your key competitors.
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