The current market instability has important implications for asset managers across Western Europe; this database and accompanying trends report provide a definitive guide to the financial asset holdings of households, non-financial institutions and insurance companies/pension funds on a country-by-country basis from 2002-7.
Reasons to Purchase
Assess your target client base's liquid asset holdings by product sector to identify which innovative product launches will be most effective
Identify which product sectors your target client base is investing in, and disinvesting from, to see the important shifts in investment behaviour
Compare your target client base's importance across countries to assess where your resources in targeting new clients will most pay off
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