The objective of this report is to analyse the tourism market in the top ten urban destinations in Europe, listed in the Figure below, which are ranked by volume of annual arrivals, according to TourMIS, a provider of information and statistics related to European tourism. TourMIS is managed by the Institute for Tourism and Leisure Studies at the University of Economics and Business Administration in Vienna and is financially supported by the Austrian National Tourist Office and the European Travel Commission (ETC).
The TourMIS data are presented here in order to establish the ranking using a single source. However, it should be appreciated that these figures are not altogether comparable, since some are compiled according to arrivals in accommodation establishments, while others represent general arrivals in the destination estimated by means of statistical sampling. Also, some figures take into account the greater metropolitan area whereas others are limited to the city proper. In the individual city sections of this report, however, more recent arrival and overnight figures from 2007, and in some cases 2008, are cited, where available.
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