The year 2007 marked a sharp reversal for the hair loss remedy market, which had been in decline since at least 2003. Dramatic positive growth marks a new direction for expansion of remedy products, but there remains substantial room for growth if increased marketing is undertaken.
Analysis and insights offered include:
What innovations are driving sales growth
How population growth should impact marketing strategy
The way advertising has shaped recent hair-loss innovation
How the web is being used to educate consumers
Which demographic groups make the most likely targets for marketing
What is the greatest barrier to trial of specific products
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