The natural products universe includes sales through myriad channels, both retail and non-retail. This report includes studies of a number of aspects of the market:
The evolving "natural lifestyle" and how concerns about climate change, green living, and sustainability have changed the market - and the consumer.
The core of the natural marketplace is the definition of the term "natural." The report focuses on this debate and the need for government oversight. Without such supervision, manufacturers, retailers, and trade associations are working both in tandem and in opposition to define the market.
Allergies and insensitivities - to food and to the environment - have driven more consumers to natural products. The report focuses on the growth of the gluten-free segment as a way of showing how the needs of consumers have been translated into an opportunity for manufacturers.
Attention to healthy eating is a focus of the natural products consumer. The report looks at the probiotic market and how it overlaps with the natural market.
The report also studies the growth of natural herbs and supplements, and how developments in these products have been driven by changing consumer needs.
(0 items)
