Overview of the U.S. Comic Book and Graphic Novel Market 2008-2009

Countries covered: Canada, United States

The graphic novel market in North America, once a niche publishing segment, is rapidly growing. According to retail analysis site ICv2, sales of graphic novels in the U.S. and Canada rose from $75 million in 2001 to $375 million in 2007. The format has even breached such established segments as school textbooks, where graphic novels are being used to teach children about difficult topics.

Until the last few years, the graphic novel segment has been a market largely untapped by the traditional book industry. However, a growing number of publishers and retailers are realizing that this booming and diverse niche offers a significant opportunity for them.

Overview of the U.S. Comic Book and Graphic Novel Market 2008-2009 offers publishers and retailers a guide to this market, with in-depth exploration of each of its unique sub-segments: graphic novels, manga and comic books. This report also contains Simba’s trademark bestseller data that tracks the growth of graphic novels over the last five years.

Companies looking to enter or expand in this market will need a deep understanding of the range of graphic novel buying habits and a detailed analysis of the competitive landscape to be successful. This report is designed to help publishers and retailers alike understand the challenges and spot the opportunities present in this misunderstood market. Overview of the U.S. Comic Book and Graphic Novel Market 2008-2009 is a guide for:

Publishers of any size considering entering the market who want to know more about the present opportunities and challenges in this hot segment
Larger publishers who have begun to penetrate the graphic novel market but need a better sense of consumer purchasing trends and an accurate growth outlook for the next several years
Retailers who are serving the graphic novel market today—or who are evaluating whether they should enter the market—but who need greater insight into how to properly manage a graphic novel section
And more

Report highlights include:

Comprehensive profiles on eight leading publishers that include publishing summaries, sales and revenue estimates, and projections for 2009. Profiled companies include Dark Horse Comics, DC Comics, IDW Publishing, Image Comics, Marvel Comics, Random House, Tokyopop and Viz Media.
Estimated sales for all three segments—graphic novels, manga, and comic books—that include bestselling volumes, series, and more
Recommendations to publishers and retailers on how to capitalize on the expanding graphic novel and manga industry

Overview of the U.S. Comic Book and Graphic Novel Market 2008-2009 is a vital market intelligence tool for publishers, marketers, retailers and distributors charged with developing strategies to succeed in the rapidly growing U.S. comic book and graphic novel market.

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