This Global Retail Insights perspective examines online and multichannel retailing trends in Europe and provides guidance for retailers on technology initiatives that can enhance the shopping experience.
In the aftermath of the financial and economic crisis, why should retailers focus on next-generation shopping, including the evolution of ecommerce and multichannel retailing platforms?
As we move cautiously through the holiday shopping season in Europe, it is becoming increasingly apparent that serving cross-channel customers is a critical element not only of survival, but also of improved performance.
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