Packaging is a key factor in gaining the attention of the consumer as they make their purchasing decisions. Innovation in the area of packaging has increased rapidly in recent years - driven by consumer demand and the need to address environmental issues.
This updated special report from Canadean provides an easily digestible overview of recent trends and developments in packaging in the beverage industry, and is an essential read for anyone involved in packaging, NPD and consumer insights.
The report provides an overview of packaging innovation in the context of global markets for soft drinks and beer. It is divided into four parts covering a global overview of beverage consumption, packaging use, factors driving pack innovation and individual sections highlighting innovation for each main pack type used.
Packaging innovations are aimed at cost reduction, product differentiation, image enhancement, adding functionality and quality improvements. This is achieved through developments in material specification and weight reduction, pack shape, decoration, closures and multi-packaging.
In the first part of the report an outline of the beverage markets for both beer and soft drinks is provided, setting out the potential and trends of the industry. By looking at what drives the market, issues and trends that affect the beverage market show how packaging innovations can inspire and respond to the market.
The report then goes on to give a packaging overview for beer and soft drinks, providing % share by packaging type and material (cans, PET bottles, glass bottles and cartons).
Next, the key drivers in packaging innovation are examined, such as visual impact, functionality, distribution, cost reduction and environmental factors. Finally, the report provides an overview of packaging innovation trends by key pack type, looking in detail at metal packaging, plastic bottles, glass bottles, cartons and pouches.
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