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In Pursuit of Product Differentiation: Major TV Brands' Strategies for LED Backlit LCD TVs

Market Intelligence & Consulting Institute
December 15, 2008
14 Pages - Pub ID: MICI2062629
 
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LED backlights, with their ultra-slim features, power saving advantages and high dynamic contrast ratios, are currently widely used by TV vendors to develop new high-end LCD TVs. This has created a new round of competition among TV vendors. This report analyses the development of LED backlit LCD TVs and examines international TV vendors' latest product strategies for LED backlight LCD TVs."

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